LinkedIn now wants creators to earn on the platform, not just get leads from it. On October 15, 2026, it announced ad revenue sharing on creator videos, paid 1:1 Advice Sessions, and a new creator dashboard. The catch: both money tools are US-only for now, and one is invite-only.
The signal in one line: LinkedIn is moving from "post here, get clients elsewhere" to "post here, get paid here." For most creators outside the US, the opportunity is real but not yet switched on.
LinkedIn's own numbers explain the timing. It says the number of founders on the platform is up 70%, members holding more than one ongoing position are up 26% since 2019, and more than 80% of LinkedIn creators make content alongside another role. In other words, most LinkedIn creators are side-hustlers. LinkedIn is building for them.
TL;DR
LinkedIn announced new creator earning tools on October 15, 2026.
In-Stream Ads: creators earn a share of pre-roll ad revenue on their videos. Invite-only US test; revenue split not disclosed.
Advice Sessions: sell paid 1:1 calls from your profile, with LinkedIn taking no cut. US Business Premium only, and you must verify your profile.
Creator dashboard: analytics and earning options in one place, rolling out globally, India included.
Also new: a Network feed test (India included), pinned comments, digital business cards, private profile notes, and expertise filters in the Creator Marketplace.
Outside the US: the dashboard is rolling out globally, but neither money tool is live yet.
Do now: verify your profile, build a small video habit, and test paid advice off-platform so you're ready at launch.
The three money tools
Invited creators can now earn a share of revenue when pre-roll ads run before their eligible videos. It is a test with select US creators and advertisers, and creators join from the new dashboard.
This is not LinkedIn's first ad-revenue experiment. Its earlier BrandLink program already ran in-stream ads around big names like Steven Bartlett and Bernard Marr, but brands needed a pre-arranged partnership. The new version removes that step. Creators opt their videos in, and advertisers place ads against relevant content, closer to how YouTube's Partner Program works.
What LinkedIn has not said: the revenue split, eligibility thresholds, how invites are chosen, or when it reaches other countries.
2. Advice Sessions: paid 1:1 calls from your profile
Experts can sell one-on-one consultations directly on LinkedIn, with booking, payment, and the video call all handled in-app. Hosts can also offer free sessions.
Three details matter:
Who: Business Premium subscribers in the US, for now. More markets are "coming soon," with no date for India.
Verification: Hosts must verify their profile. LinkedIn says this is to build trust between buyers and experts.
Fees: LinkedIn told Engadget it won't take a cut of session earnings. The real cost is the Premium subscription.
LinkedIn also plans an experts showcase page to help members discover people to book.
3. The creator dashboard: analytics and earning in one place
A new dashboard brings content performance, audience growth, and monetization options into one view. It rolls out globally over the coming weeks. On mobile, tap your profile picture in the top left of the app.
The relationship tools
These don't pay you directly, but they shape who sees you and who remembers you.
Network feed (test): A separate feed showing only posts from your connections and people you follow, without algorithmic recommendations. The test starts in the US, India, UK, and Australia.
Pinned comments (back): Authors can pin a comment to the top of the thread. LinkedIn briefly tested this in 2022, then shelved it.
Digital business cards: A personalised LinkedIn card you can add to your phone's wallet. Global rollout over the coming months.
Private profile notes: Premium members can save private notes on anyone's profile. Available globally now.
Creator Marketplace filters: LinkedIn's Creator Marketplace, launched in June 2026, gets new filters so brands can search creators by expertise, audience focus, and preferred content format.
What's live where
US creators can start earning if they qualify. Everywhere else gets the dashboard and the networking tools, but not the money tools yet.
Feature | Pays you directly? | US | Other markets |
|---|---|---|---|
In-Stream Ads | Yes | Invite-only test | Not yet, "broader access over time" |
Advice Sessions | Yes | Business Premium, verified | Not yet, "coming soon" |
Creator dashboard | No | Rolling out | Rolling out globally |
Creator Marketplace filters | Indirectly | Live | Not confirmed |
Network feed | No | Testing | Testing in India, UK, Australia |
Pinned comments | No | Rolling out | Rolling out |
Digital business cards | No | Coming months | Coming months |
Private profile notes | No | Premium | Premium, global |
Status as of October 16, 2026, per LinkedIn's announcement and coverage linked below.
The TIP read: what this actually signals
LinkedIn is copying the creator-platform playbook, but for expertise, not entertainment. YouTube pays for watch time. Instagram pays for reach. LinkedIn is building a model where you're paid for being credible: ad revenue on video, paid time for advice, and brand deals filtered by expertise.
Advice Sessions matter more than ad revenue for most creators. Ad revenue rewards scale, and B2B video audiences are small. A micro creator with 5,000 engaged followers in a niche like fintech compliance won't earn much from pre-roll ads. But they can sell a few paid calls a month. Advice Sessions monetise trust, which is exactly what small B2B creators have.
Verification is the quiet gatekeeper. Requiring verified profiles to sell sessions is good for buyers. It also means monetisation will favour people with clean, verifiable professional identities. Expect verification to become a creator-economy prerequisite on LinkedIn.
The US-first rollout is a window, not a wall. Most of LinkedIn's members live outside the US, yet both earning tools launched US-only. That gives creators everywhere else time to build the assets these tools reward, before the rush arrives.
The playbook: what to do this month
If you're outside the US:
Verify your profile now. It will gate Advice Sessions when they arrive, and it costs nothing today.
Open the new dashboard as soon as it appears. Note which posts drive followers, not just likes. That's your monetizable niche.
Start a small video habit. One short, useful video a week builds the library In-Stream Ads will pay on later.
Productize your advice off-platform first. Run paid calls through your current booking tool. Learn your price and the questions people pay for, so you can switch on day one.
Tighten your expertise signals. Your headline, About section, and featured posts should say clearly what you know. Brands searching the Creator Marketplace by expertise will find you that way.
If you're a creator in the US:
Check the dashboard for an In-Stream Ads invite. It's invite-only, so look rather than wait.
Run the Premium maths on Advice Sessions. With no platform cut, a few booked sessions a month can cover the Business Premium fee. Test one offer and see if it books.
Use pinned comments as a CTA slot. Pin a reply that points to your session, newsletter, or resource.
What we're watching
What revenue split will In-Stream Ads creators get, and is there a follower or view threshold?
When do Advice Sessions and In-Stream Ads expand beyond the US, and which markets and currencies come first?
Will the Network feed change organic reach for creators people already follow?
Will Business Premium pricing make Advice Sessions worth it for micro creators?
TIP will update this piece as LinkedIn shares more.
Sources
TechRadar: LinkedIn's Wire Program becomes BrandLink (background)